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branding design
Arla #Jointhegrowth

Arla hosted a Strategy Summit with the hashtag #JoinTheGrowth.  I was in charge of designing and making most of the collateral for this strategy day.

I was handed some initial designs from another agency which I had to stick to but further develop in terms of design. I came up with little cows as the storytellers which would appear at doors, slideshows, nametags and as the graphic on the round gameboards.

arla #jointhegrowth
For the main oval Dialogue Tool we drew and designed the cows in a continuous circular line that tells the story and the choices the participants was put in front of. It was important to create a "handdrawn" look to create a sense of playfulness and set a scene where the participants were allowed to play.